About Drive & Clarity

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About the Company

Drive & Clarity with Svetlana Sereda is the private and group coaching hub you need to step out of your own way,  find your strengths, build confidence, and achieve your goals. This work will help you celebrate who you are, gain clarity on what you desire, and take the necessary steps toward living your purpose.

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Meet your coach

My name is Svetlana Sereda. I am a professional coach. I have the certificates, proper education, years of experience… and all this might not be relevant if we don't "click" on a personal level. Do you want to know if I am the right coach for you? Read on!

I am a major introvert. I enjoy solitude (and need plenty of it to keep going). As a kid, you would find me hiding in a corner with my nose in a book. And yet, I've always been fascinated by people. My first career was in Public Relations. My second one is coaching. Too much social interaction for someone who claims herself an introvert, don't you think? I couldn't understand why – until I discovered my strengths! We can find yours, too. I bet it will tell a lot about why you are the way you are.

I radically changed my career. Trained as a journalist, I used to be a public relations manager in the tech industry. One day I realized I didn't enjoy my job anymore, but I didn't have a clue of what I wanted to do instead. Long story short, a few years later, I had a kid, a new career, and a step-by-step process of answering the question, "what would you like to do when you grow up?" Later, I used this process to help my clients find their new favorite careers. (If you are on the verge of change, let's talk!)

In 2016, my husband, our son, and I moved across the ocean with three suitcases and a guitar. The culture shock struck me right at the Logan airport. All the English classes I'd taken didn’t prepare me for people with the Bostonian accent (and dozens of other accents, do be fair). It took me a couple of years to find my feet again.

If you are going through a drastic change in your life and nothing seems to work anymore, I know how you feel! And I am here to help you.

I love books. Love reading them – and writing them, too! I wrote a sci-fi novel and published it in one of the major publishing houses in Russia. In my heart, there is a special place for people working on creative projects. If you are brave enough – or want to become brave enough – to be seen through your creativity, you are my person. Let's make it happen.

Still curious if I might be the right coach for you?

What is in my toolbox, and how can YOU benefit from it? 

The ICF (International Coaching Federation) Core Competencies. This is the foundation of my coaching. Thanks to it, you can be sure that our coaching partnership is safe, confidential, and growth-oriented.

Cognitive behavioral science. We use evidence-based tools to change negative thinking and behavioral patterns (such as excessive self-criticism, imposter syndrome, or people-pleasing), build natural confidence, and make you feel better about yourself and your future.

Strengths-based coaching. We will use the CliftonStrengths assessment to discover your unique talents. Step by step, you'll learn how to apply your strengths for success and make a difference only you can make.

Career coaching. As a career coach with 10+ years of experience, I can help you with a variety of questions, from existential ("What is the best career for me?") to very practical ones, such as writing a good resume or preparing for a job interview.

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